Valentino Fall 2025 Campaign Features Sophie Thatcher, Amelia Gray

When Sophie Thatcher, actress known for Yellowjackets and Amelia Gray, the model‑actress stepped onto the streets of a breezy European town, they weren’t just posing—they were the faces of Valentino’s new Fall 2025 campaign titled “The Poetics of Everyday.” Launched in mid‑October 2025, the campaign marks Creative Director Alessandro Michele’s first full‑year vision for the house. Shot in Rome’s creative studios and on location in an unnamed city, the images aim to freeze ordinary moments and turn them into quiet reveries.

Campaign Concept and Creative Direction

During Valentino Fall 2025 CampaignRome, Michele articulated a philosophy that reads like a manifesto for the distracted age. He told Harper’s Bazaar, “The everyday is not a backdrop that animates only when the extraordinary steps in. Rather, it’s the secret architecture that supports our presence in the world.” A second quote from 10 Magazine expands on that thought: “From this comes the need for a policy of attention, an ethics for the gaze and the presence capable of lingering upon the infinitely small.” In short, the campaign is a deliberate antidote to what Michele calls an “era of violent uproar, of shouting images, of words chasing after other words without ever taking root.”

Featured Talent and Their Roles

The roster reads like a small acting troupe crossed with runway newcomers. In addition to Sophie Thatcher and Amelia Gray, the campaign includes Italian actor Lorenzo Zurzolo, models Kai Schreiber and Scarlett White, plus German model Marie Sophie Wilson. Each is captured in a slice of daily life—ordering cherry ice cream, juggling a Rubik’s Cube, or pedalling a vintage bicycle.

Gray’s look is the campaign’s visual anchor: a scarlet pussy‑bow blouse with heart‑shaped polka dots, a peplum leather midi skirt, ruby‑red lace gloves, and glossy tights. The subtle nod to Spring 2025 sunglass trends—minimal frames that echo the campaign’s clean aesthetic—was highlighted by The Fashionography.

Visual Style and Photography

British photographer Glen Luchford brings his cinematic eye to the project. Instead of kinetic runway footage, Luchford opted for a static camera that treats each scene like a tableau. The Fashionography notes, “A fixed camera focused on life, as it happens. A door opens, a street, a bar. And then: ancient and minute gestures within mornings that seem to be all alike.” This stillness forces the viewer to linger on the “poetical density of what nestles in the ordinary.”

The soundtrack, a soft‑spoken French ballad “Imagine l’amor” by Juliette Armanet, underscores the gentle mood, turning a simple ice‑cream shop into a stage for quiet drama.

Industry Reaction and Market Implications

Fashion insiders have described the move as a pivot from “spectacle” to “radical softness.” 10 Magazine wrote that Valentino is “challenging industry norms by featuring fashion in reflection rather than fashion in motion.” The shift arrives as luxury houses grapple with a saturated visual culture; consumers are increasingly craving authenticity over opulence.

Valentino’s CEO Jacopo Venturini gave the campaign a thumbs‑up, noting that “the collection’s wearability aligns with a growing demand for pieces that feel personal rather than performative.” Sales data from the first two weeks after the launch (Oct 16‑30) showed a 12 % increase in online traffic to the Fall 2025 lookbook and a 7 % rise in pre‑orders for the highlighted Viva Superstar bag and the bright‑green yo‑yo accessory.

Future Outlook for Valentino

With Michele’s tenure now solidified after a year at the helm, the brand appears set to double‑down on this contemplative aesthetic. The next pre‑Fall drop, slated for early 2026, is rumored to extend the “everyday” narrative into digital‑only experiences, possibly integrating AR filters that let users “step into” the campaign’s static scenes.

Overall, the campaign works as both a fashion statement and a cultural critique, reminding us that even a scoop of cherry ice‑cream can become a canvas for art when viewed through a careful lens.

• Launch date: mid‑October 2025 (officially Oct 15, 2025)
• Campaign title: “The Poetics of Everyday”
• Creative Director: Alessandro Michele (joined Valentino in 2024)
• Key talent: Sophie Thatcher, Amelia Gray, Lorenzo Zurzolo, Kai Schreiber, Scarlett White, Marie Sophie Wilson
• Photographer: Glen Luchford; soundtrack: Juliette Armanet – “Imagine l’amor”

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